the #1 reason why b2b teams fail at linkedin
network growth is a kpi
followers and impressions don't count — if it's the wrong crowd
the number one problem for sales teams on linkedin is the lack of a targeted network
If you and your team are mostly connected to friends and family, buddies from high school, former and current co-workers and people they met on an unrelated business event 5 years ago — then you are not reaching the right people.
No amount of posting will fix this.
stop listening to influencers
Most "Linkedin Influencers" are just people who never made it on Instagram.
So they came to Linkedin to sell online courses, consulting services or content writing frameworks to anyone.
And that's the problem—Anyone isn't your target group. It's theirs. It works for them.
If you are in B2B, then you have a specific ICP (ideal customer profile) and well defined Personas you want to connect with.
Linkedin is a Business-to-Business (B2B) network.
In business it matters who you are connected to.
Linkedin is not Instagram—Posting great content to the wrong people will not magically attract the right audience.
Where I'm the VP Sales...
...Network Growth becomes a KPI.
Founders and Sales Leaders need to understand: soon the only way a seller will be able to close anything, is by having a network.
source: Scott Leese featured on the Nearbound Podcast - watch it here
Scott Leese
Fractional CRO & GTM Advisor
6x Sales Leader | 5x Founder | 3x Author
14 Exits — 11 Unicorns
your teams' unfair advantage—their network
Sending 25 invites per day adds up to 9,125 connection request per year
Of course not all will accept, but if only about half of them do, you are adding 5,000 targeted connections to your network in a year.
Or with a team of 10 people you are building a network of 50,000 targeted people in your industry.
Now, post something.
Now, have your team re-share it.
Suddenly it get's in front of the right people.
Get your team's networking off the ground
AN Auto-pilot for your team's connection requests
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Core concepts
Nothing will work if you don't fix this first
You don't create visbility with great content
Detecting and tracing signals from prospects
Your sales teamneeds meetings—not likes
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