understanding social signals
They see you on Linkedin first
the buyer's journey has changed—have your signals too?
Website visitor tracking was nice.
But “nice” gets you nowhere now.
The way decision makers navigate has changed forever
It used to be simple. Google a problem, land on a vendor’s site, make the call. Or get an email, click through, and book a demo.
Those days are over. The path to a buying decision has shifted — permanently.
No more captain mode – business decisions are now driven by 6–9 people. You have to influence the whole crew to change the course of the buying process in your favor.
Legacy media has lost its pull – content consumption on business news sites no longer signals real buying intent.
Social sparks the buying process – 70–80% of B2B buyers hear about solutions and vendors on social first. Miss the early conversation, and someone else will shape it.
You website isn't the starting point anymore.
Buyers hear about you and form opinions on social, in reviews, and in communities long before they visit your site.
They’re not in the office anymore – they are in the cool new coffee shop. Remote work has broken old-school website visitor tracking, no matter what vendors and their marketing people tell you.
Without the right signals on your radar, you’re losing control of your airspace.
lost in the sea of social signals?
Every team member shapes the landscape
Start with your team — every profile is part of your social surface area, and each one counts.
Every profile is a micro-landing page – prospects read them before they ever see your website.
Optimize profiles like assets – headline, about section, links: all should be built to influence.
Track activity like a campaign – links with UTM parameters, consistent CTAs, and alignment with marketing.
Every team member matters – from sales to product, each presence contributes to how the market sees you.
“No man is an island
Entire of itself
Every man is a piece of the contintent
A part of the main”
—Johne Donne, 1624
Your Team
The assets
The Engagement
The Signals
The Processing
let's move From the sea to your screen
here is an interactive demo for you
Explore what Signal Monitoring and the DealRadar feels like in real life.
Need more detail or want to see more?
Book a free consultation with one of our specialists and let’s talk it through together.
Ask us anything
In case you are still wondering…here are popular questions we hear.
And if you question remains unanswered—book a call with us and we get to the bottom of it.
What is a Tracked Prospect?
How do I activate prospects?
Can I sync prospects to my CRM?
What signals can I monitor?
What happens once I reach the active prospects limit?
explore more
Teamfluence Systems GmbH
Schlossstrasse 19
D-82031 Grünwald
Germany
call: +49 089 650 1522-0
mail: hello@teamfluence.com
Handelsregister: Amtsgericht München
HRB 123456 · USt-IdNr.: DE123456789
Geschäftsführer: Steven Morell
Core concepts
Nothing will work if you don't fix this first
You don't create visbility with great content
Detecting and tracing signals from prospects
Your sales teamneeds meetings—not likes
additional resources
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