Stop burning Linkedin budget

We’ve all been in that meeting:
follower count is growing, impressions are up and engagement score looks great.

But sales just rolls their eyes — they still don’t get meetings from your LinkedIn tactics.

For them you’re just posting pretty pictures.

Here is why:

Impressions are numbers, not people. Numbers climb. Charts look good. But sales still sees no faces, no names, no one they can talk to.

Numbers are inflated by the wrong crowd – Looks good on a dashboard… until you realize it’s friends, family, old coworkers and random people - not your targeted accounts.

Who are these people? Likes and comments mean nothing until you cross-reference, qualify, and confirm ICP and persona. That’s manual work — and it takes too much time.