What is the Social Selling Index (SSI)?

The Social Selling Index (SSI) is a LinkedIn metric that measures your effectiveness in key social selling activities on LinkedIn and Sales Navigator. While LinkedIn provides an SSI score, the exact calculation method remains undisclosed. You can check your SSI score here: LinkedIn SSI.

Key Factors Influencing SSI

1. Create a Professional Brand – A complete LinkedIn profile, multimedia content, endorsements, and engaging posts help establish a strong brand.

2. Build Strong Relationships – Connecting with decision-makers (VP+), expanding your network, and accepting connection requests consistently improves this score.

3. Find the Right People – Effective prospecting using advanced search, tracking profile views, and engaging with relevant leads boosts this factor.

4. Engage with Insights – Sharing valuable content, interacting with posts, messaging, and group participation all contribute to engagement.

By optimizing these areas, you can improve your SSI and enhance your LinkedIn presence for better social selling results.

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