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social-selling-index-(ssi)

Terminology

Social Selling Index (SSI)

The Social Selling Index (SSI) is LinkedIn’s metric for measuring social selling effectiveness, based on profile strength, networking, prospecting, and engagement.

written by

Steven Morell

(Last edited on Feb 25, 2025)

What is the Social Selling Index (SSI)?

The Social Selling Index (SSI) is a LinkedIn metric that measures your effectiveness in key social selling activities on LinkedIn and Sales Navigator. While LinkedIn provides an SSI score, the exact calculation method remains undisclosed. You can check your SSI score here: LinkedIn SSI.

Key Factors Influencing SSI

  1. Create a Professional Brand – A complete LinkedIn profile, multimedia content, endorsements, and engaging posts help establish a strong brand.

  2. Build Strong Relationships – Connecting with decision-makers (VP+), expanding your network, and accepting connection requests consistently improves this score.

  3. Find the Right People – Effective prospecting using advanced search, tracking profile views, and engaging with relevant leads boosts this factor.

  4. Engage with Insights – Sharing valuable content, interacting with posts, messaging, and group participation all contribute to engagement.

By optimizing these areas, you can improve your SSI and enhance your LinkedIn presence for better social selling results.

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Photo by Brooke Cagle on Unsplash

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Teamfluence Systems GmbH


Schlossstrasse 19
D-82031 Grünwald
Germany


call: +49 089 650 1522-0

mail: hello@teamfluence.com

Handelsregister: Amtsgericht München
HRB 123456 · USt-IdNr.: DE123456789
Geschäftsführer: Steven Morell

Core concepts

Nothing will work if you don't fix this first

You don't create visbility with great content

Detecting and tracing signals from prospects

Your sales teamneeds meetings—not likes

additional resources

Check our knowledge base and get help

See what we have planned

Tell us what you are missing

This is how we handle your data

We play be these rules

© 2022–2024 Teamfluence Systems GmbH · Teamfluence™ and the Teamfluence™ logo are trademarks of Jaxx Technologies, Inc. · Geschäftsführer: Steven Morell, Jan Liebling · LinkedIn is a trademark of LinkedIn Corporation. Our product is not endorsed by or affiliated with LinkedIn Corporation.

Teamfluence Systems GmbH


Schlossstrasse 19
D-82031 Grünwald
Germany


call: +49 089 650 1522-0

mail: hello@teamfluence.com

Handelsregister: Amtsgericht München
HRB 123456 · USt-IdNr.: DE123456789
Geschäftsführer: Steven Morell

Core concepts

Nothing will work if you don't fix this first

You don't create visbility with great content

Detecting and tracing signals from prospects

Your sales teamneeds meetings—not likes

additional resources

Check our knowledge base and get help

See what we have planned

Tell us what you are missing

This is how we handle your data

We play be these rules

© 2022–2024 Teamfluence Systems GmbH · Teamfluence™ and the Teamfluence™ logo are trademarks of Jaxx Technologies, Inc. · Geschäftsführer: Steven Morell, Jan Liebling · LinkedIn is a trademark of LinkedIn Corporation. Our product is not endorsed by or affiliated with LinkedIn Corporation.

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